Madison, WI
April 1, 2017

Agenda

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9:00 - 10:00am
Registration
2nd Floor Entrance, Vilas Hall
10:30 - 11:30am
Vilas 5055
60 min
Changes in Crisis Communications
Major news stories are misreported or unreported because many journalists fail to understand how government works.​ Good government reporting includes learning all the “mechanics” of government relative to the story. One of the biggest challenges faced is how the speed of information sharing has drastically altered how companies and organizations respond during a crisis. Our speakers have worked in and covered government.
with
Bill Utter, Kayla Johnson, Naomi Patton
Vilas 2195
60 min
Future of Photography
Well-produced and difficult photojournalism is lauded, spread across the world in hours, and has impact in policy that many could only formerly dream of. It is also underfunded and ignored. The New York Times has not hired a new photographer in almost ten years; the idea of a well-paid staff job is a pipe dream. What do you do if your goal is to make images? What do we do about the abuse in the system? Three photojournalists will share their experiences, social and professional challenges and answer questions from the audience.
with
Christopher Guess, Ellie Bogue, Julie Betts Testwuide
Vilas 4008
60 min
Transferring Skills to Careers Outside Journalismss
The skills acquired in journalism are translatable, scalable and applicable across many different disciplines. Journalists by nature of their work as story tellers are qualified to move on to a wide range of other roles.; yet journalists often fail to realize this and end up minimizing their opportunities and skill sets. In a data focused and infused world, such story telling communication skills are more important than ever. They are the art behind the science and our panelists are here to share where journalism took them in their career.
with
Allen Swerdlowe, Kate Powers, Michael Kahn, Nancy Bobrowitz
Vilas 5013
60 min
Future of Media Literacy in the #FakeNews Era
Fake news is not new, but its rampant monetization and politicization is, not just in the U.S. but globally. A former 60 Minutes producer and current professor will talk about “fake news.” Does the term itself distract from its real dangers? What can journalists, educators and citizens do to recognize all forms of fake news, combat them, and effectively neutralize them before more sophisticated digital technologies erase the already thin lines between truth and dangerous fiction?
with
Steven Reiner
11:30am - 1:00pm
Lunch
Anywhere you like!
1:00 - 2:00pm
Vilas 5055
60 min
How Technology is Impacting Brands and Brand Building
How technology and consumers are changing the game and what marketers need to do to catch up.
with
Kelly Twohig
Vilas 4008
60 min
Future of Investigative Journalism
Our panelists will discuss how investigative journalism can break through #FakeNews and the willingness of audiences to buy into conspiracies. This requires learning media literacy and how investigations need to be relevant to people’s lives. Stories such as the Panama Papers and LuxLeaks are completely incomprehensible for a single person, or even a single news organization (or even a single country) to work on alone. Investigative journalism needs to flow from our daily coverage of institutions and people, not substitute for it.
with
Christopher Guess, David Umhoefer, Eric Newhouse
Vilas 5013
60 min
The Early Life of Daily Cardinal Founder William Wesley Young
What makes a student create a life's work at 22 only to leave it behind two months later? William Wesley Young, a native of Monroe, Wis., graduated from UW-Madison in 1892 after founding The Daily Cardinal student newspaper that April. He was the UW's first journalism major in the 1890's through the English Department, prior to the start of the School of Journalism. William Wesley Young's great-great niece will introduce you to the Bill's life as a journalist and filmmaker.
with
Charlotte Groth
Vilas 2130
60 min
Future of Journalism Education
Journalism education balances the traditional tenets of clarity, credibility and completeness of writing and reporting and the trends, technologies and tricks that capture an audience. To help the next generation of journalists succeed, educators seek to draw the best from tradition and technology while avoiding the pitfalls. Educators need to help students find both what an audience needs and wants. See how these educators face these challenges as they teach the next generation of media professionals.
with
Vincent Filak, Steven Reiner, Samuel G. Freedman
2:00 - 2:30pm
Break
Anywhere you like
2:30 - 3:30pm
Vilas 5013
60 min
Future of Selling and Persuasion
Most jobs have some sales component: marketing, advertising, public relations. These jobs are all about persuasion. The sales profession is changing as fast as journalism. The speaker will explore questions like: - How do technology changes impact sales people and processes? - How will advancements in artificial intelligence, deep machine learning, robotics and augmented reality affect sales? - What skills and methodologies must salespeople adopt? - How must he or she change and adapt existing practices? - What key skills and practices must continue to be developed and used? The hope is the answers to these questions to explain how the future salespeople can thrive.
with
Alex Kusters
Vilas 2195
60 min
Future of Internet News Operations
We teach and work a field where people have more choices but cannot distinguish between what makes for good or bad (or fake) news. The goal of a good internet operation/digital operation should be the same as any other media outlet worth its salt: Find relevant, useful and interesting content, provide it in an audience-centric fashion and do it on platforms that best engage the readers/viewers. To be successful in such an environment, you need to thrive on change and possess a range of skills that go beyond traditional journalism.
with
Tim Kelley, Steve Kerch, Andrew Wallmeyer, Vincent Filak
Vilas 2130
60 min
Future of Book Publishing and Bookselling
The digital revolution has not only disrupted the news business. It has also profoundly affected publishing and bookselling, two industries that were especially slow to respond to the challenges of the internet era. There have also been inspiring life signs in the field. The speaker, an author of eight books and creator of a renowned class in developing non-fiction books, surveys the shifting terrain.
with
Samuel G. Freedman
Vilas 4008
60 min
Future of Freelancing
Freelancing has its perks (flexibility and independence) and challenges (unpredictable pay and workload) which still defines freelance work. As newsrooms shrink, publications rely more on freelancers to fill special sections and daily news holes. Our speakers will discuss how editors and writers navigate an increasing reliance on freelancers: - How to create meaningful work relationships - How to approach topics like deadlines and pay - How new freelancers can succeed when writing cold pitches
with
Bill Andrews, Hannah Furfaro, Emma Roller
Vilas 5055
60 min
History of The Daily Cardinal
Daily Cardinal historian will answer questions about the history of the sixth oldest college newspaper in the U.S.
with
Allison Sansone
6:00pm
Alumni Gala
Grand Ballroom, Second Floor, Madison Concourse Hotel